There is an advert all over the Milan metro at the moment which shows a woman's coat and legs and bears the slogan “Stilisti, go home.”
The non-English speaking world is plastered with examples of writers who fail to realise that their words may have a double meaning which they never intended to use. (One of my favourites is a sports shop in France called Athlete's Foot.) Given that the advert, which is for the home improvements store Leroy Merlin, is by Saatchi and Saatchi, however, I suspect that the use of this emotive phrase is not accidental and is intented to be provocative in the same way as the recent adverts for a clothing company showing two woman being sexually dominated at a roadside by two armed policemen.
The latter campaign, which was very visual, caused a great deal of controversy, including complaints from the Brazilian government because it had apparently been shot in Brazil. The Leroy Merlin advert, on the other hand, is more subtle, and, given that very few people in Italy will appreciate that it is provocative in the first place, I don't realy see the point of it.
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Athlete's Foot is actually a huge chain in the US and I'm pretty sure they used the double meaning on purpose--even though athlete's foot is obviously not something people aspire to have, I think it was supposed to be funny...
Well, I guess the English speaking world is also plastered with examples of misuse of the language too then! Ewww!
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